Tag : user experience

The Power of User Journeys

User Journeys are yet another tool that fits within the User Experience design space. They represent the mapping of a customers experience on a series of levels, from the emotional view, to technology use, issues, interfaces and services...

Seeing the Truth of Customer Research

Customer research is very important, you really need to know your customers needs and what they are thinking.  However if the research isn't correctly executed it can have a negative effect. Even the big guys can make this mistake.  Last week...

Do You Know Your Customers?

I think I know my customers very well.  Some I have had business relationships with for the last 15 years.   Do I think I know their customers well.  Would I honestly try and second guess them. No, not really. It's not that I don't have...