Nearly all applications from web to desktop would be useless if you couldn’t find information or work out how the navigation worked.
This is why it is important to understand what your audience is looking for and how you can provide them with the right information, in the language that your customers use to, at the right time.
The advantage of getting this right for any organisation can’t be overlooked.
I use a series of techniques and tools to streamline any information structure via:
- Planning of your services information structure.
- Researching your customer / user needs and mental preceptions.
- Analysis of existing content, functionality.
- Taking the complexity out of your design and development.
- Determining the language your customers use in comparison to your internal terminology.
- Researching the ways and patterns your audience thinks by.
- Validating and testing any information architecture.
If you have a navigation issue or need to review an Information Architecture, talk to me about making your information more findable.