Category : article

The Power of User Journeys

User Journeys are yet another tool that fits within the User Experience design space. They represent the mapping of a customers experience on a series of levels, from the emotional view, to technology use, issues, interfaces and services...

WA Govt Gets Serious About Web Accessibility

Last year a Director from AGIMO declared at Web Directions South that Western Australia was one of the poster children for state government based implementation of WCAG2 compliance in relation to the National Transition Strategy (NTS). On the...

Social Media Changes

The web is an amazing place, it never stays static, not even for a minute. Just when you thought you had a handle on it.   The web rises up and slaps you with a cold kipper to wake you up. As you are all coming to terms with social media on...

Seeing the Truth of Customer Research

Customer research is very important, you really need to know your customers needs and what they are thinking.  However if the research isn't correctly executed it can have a negative effect. Even the big guys can make this mistake.  Last week...

Don’t be a Dinosaur, the Web Changes

It's  interesting that people like Gerry Harvey are being dragged kicking and screaming into the twentieth century (yes correct last century).   If you are not aware Gerry Harvey runs a series of old school electrical and furniture retail...

Is Social Media Really Going to Help?

From a small business to the larger enterprise, testing the waters with social media is the latest trend. Some would say it's the great saviour for the online business community. However venturing out into the world of social media isn't as...

Specification Lists are Meaningless

When you are thinking about reworking your existing web site I bet you find yourself thinking about the new features you could have on your site.   Now these features may look really sexy and give the impression that you are up with the latest...

Accessibility – Yes it’s the Law

Managing a website can be hard at the best of times, there is the technology itself - that is forever changing.  Then there is the new kid on the block social networking sites like Facebook, Twitter and like. On top of all this is there is the...

The Customer is in Control

Now this may sound a little strange, but the reality of any web site is that the visitor (and potential customer) has to be in control of the entire process. If they aren't in control, then they are going to feel like they are being rail-roaded,...

Influences for Consumer Purchasing

If you went to buy a consumer good a few years ago, depending on the urgency,  you would leverage your contacts to get the best advice. Maybe you would start with a chat with friends over a coffee, discussing what they use.  Then maybe you would...