The Department of Mines and Petroleum (DMP) approached radharc looking for a solid direction and confirmation of the user experience issues with the core of their website.
Together with the DMP we first off looked at the strategic level of the web communication platform. Focusing on the main reasons for use of the website. This in turn led to the scoping of the “who really was the audience”.
As with most government agencies the scope of the audience started with – “everyone”; however it become very evident early on using the available research and the knowledge from in-house domain experts that the audience was focused around 6 key personas.
- Department of Mines and Petroleum
- Project Focus:
- Usability Review
With a good understanding the site’s audience the direction changed to gathering research to confirm and extend the knowledge base on “how the website was really used by the audience”. For this a bank of interviews were conducted with key experienced members of the audience, reflected by the personas.
This ux research material allowed for mapping of the journeys the audience were going through using the website, and the tasks that influenced and resulted from it’s use. As expected the audience personas were also clarified at this point.
Now with a complete understanding the solid research to backup the decisions and subsequent testing scenarios, a series of accessibility and heuristic usability reviews set a base line for the final round of audience evaluations.
The final outcome was a very specific direction in the scope of the audience use with a clear direction for areas of improvement on the site with an overall clarity of the audience requirements.
Processes and Techniques Used
- Strategic Workshop
- Web Analytics
- Persona Development
- Audience Interviews
- User Journey Generation
- Accessibility Audit
- Heuristic Usability Review
- Usability Testing
- User Experience Analysis