From a small business to the larger enterprise, testing the waters with social media is the latest trend. Some would say it’s the great saviour for the online business community.

However venturing out into the world of social media isn’t as simple as setting up a facebook fan page, opening a twitter account or just dropping some social sharing widget onto your website. Things can go sour very quickly if you don’t do it right, after all no one wants to have that facebook fan page with only 10 fans.

You really have to consider your customers and what are they thinking about social media before you begin.