Ensuring Accessibility for GSCWA

The Genetic Support Council of WA (GSCWA) approached our Principal, Gary Barber, with a concern. They were considering a redesign of their existing website, and they didn’t want to end up with another inaccessible unusable site. They needed to ensure, their large and diverse audience with genetic conditions would be forgotten in the design and development process.
This is where we stepped in to fill the gap as the avocate for their users and the level of accessibility required.
The Power of User Journeys
User Journeys are yet another tool that fits within the User Experience design space.
They represent the mapping of a customers experience on a series of levels, from the emotional view, to technology use, issues, interfaces and services encountered; be that of varying products from any source.
It’s can be basically a timeline, if you like, from the birth of an idea (“I need a…”) to the end of life of the purchase or service (“this is not working..”).
Now this may sound all encompassing, and you may say “hey we already know about our product life cycles”, and that is fine.




